Helvetica SP

1. Describe Helvetica – what are some core visual characteristics of the font?

Helvetica is a neutral font that is clear and easy to read. The letters have a straight cut at the ends and are thick in the middle.

2. Provide a brief history of the typeface. What was so different about Helvetica from other
typefaces?
Helvetica was created in Switzerland by a man named Max Mierdinger in 1957. The original name of the typeface was Die Neue Haas Grotesk. Helvetica’s strokes are typically cut either horizontally or vertically which is a clear distinction from other fonts and what’s makes Helvetica different.

3. Choose one of the people in the film who supported helvetica, explain his/her argument.
Dimitri likes Helvetica because it can make anything look good just by using it.

4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.
Erik doesn’t like Helvetica because all the letters looked the same.

5.Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.
Prior to watching the film I though that Helvetica was just a font and now that I have watched the film I still feel the same way. I think that although Helvetica is a good, clear, easy to read font, it is overused and plain.