• It is elegant.
• Doesn’t have a gender.
• Can be used anywhere.
2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?
It was bold and made things seem like straight to the point. “Drink Coke. Helvetica.”
3. Choose one of the people in the film who supported helvetica, explain his/her argument.Matthew Carter – he felt like it was the best thing EVER made. He found it elegant and thought that it could be used anywhere. He liked the cut off part in Helvetica, like in the E and C and A, etc.
4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.
Erik Spiekermann – He felt that Helvetica was overly used; And that there are better fonts out there other than Helvetica.
He sounded a bit jealous to be honest.
5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.
It is freaky how I kind of started to recognize Helvetica everywhere. I agree with Erik and it is most definitely used a little bit too much. I feel like it is too bold. It maybe amazing in the olden days when it was new as it was something different than Arial, but now we have better fonts available. And honestly I do not think I have ever used Helvetica; I guess maybe it did not catch my eye as much as other fonts did.
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