1. Describe Helvetica – what are some core visual characteristics of the font?
At the end of every letter there is a straight cut. For example a, c and e. It’s clear , easy to read and it’s not on an angle.
2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?
Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffman in Switzerland. It was originally named “Die Neue Haas Grotesque”
3. Choose one of the people in the film who supported helvetica, explain his/her argument.
It’s classic and understandable and works well with all types of advertisements plus it’s neutral.
4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.
It’s overly used and boring. It’s fat in the middle and dumpy. “Do not read me eal bore da sheet out of yah”.
5.Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.
If you are that passionate about a font you need to get a life!
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