Thursday, January 28, 2010

Monday, January 25, 2010

Viking Logo


Helvetica

Helvetica

1. Describe Helvetica – what are some core visual characteristics of the font?

Helvetica is simple, straight edged and efficient.

2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?

Helvetica was designed in 1957 by Max Miedinger and Eduard Hoffmann in Munchenstein, Switzerland. Originally the font was named Neue Haas Grotesk but was later changed to appeal to an international market in 1961 to its current title.

3. Choose one of the people in the film, who supported helvetica, explain his/her argument.

Michael Bierut believed that everything, typeface wise, was crap before Helvetica. He compares the beginning of Helvetica to someone walking through the desert with sand caked in their mouth and then being offered a cool glass of water; “the feeling would have been fantastic”. He believed Helvetica to be simple, crisp and concise.

4. Choose one of the people in the film who dislikes helvetica, explain his/her argument
Erik Spiekerman in a sense loathed Helvetica, he believes that it has no rhythm and is less legible then an individual’s handwriting. He even went as far as to say, “Most people who use Helvetica, use it because it’s ubiquitous. It’s like going to McDonald’s instead of thinking about food. Beacause it’s there, it’s on every street corner, so let’s eat crap because it’s on the corner”.

5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.

Before the movie I had never really thought about the use of Helvetica, now it seems like its everywhere. I definatly appreciate typefaces more and especially Helvetica.

Illustrator Doll


Viking Logo EJ


Jelly Bean 3D- My stuffed Animal JB


Jelly Bean - 2D My stuffed animal JB


KTMAC's Assignments

Newspaper Issue 1 (instead of Helvetica Questions)
Newspaper Issue 2 (instead of Illustrator Doll)
Concept Backdrop (instead of viking logo)
Stencilization
Stencilization
Paper Fetish

Sunday, January 24, 2010

Viking Logo - by JS


 
W.C.I. Vikings!!
I didn't know if I should put "W.C.I" on him or not...

Public- JH


Make a collage out of public event posters

Stuffed Animal - by JS









"Cream"

Saturday, January 23, 2010

Friday, January 22, 2010

Spaghetti O's - by JS


Adobe Photoshop CS4 with Alphabits
"Breakfast"

Helvetica Assignment

Helvetica Assignment


1) Helvetica is a font. The point of fonts is to add extra meaning to the words typed in it subconsciously, to add emotion, to be expressive. Helvetica is a font whose emotion, whose expression is almost that there is no expression, it allows the word to create its own expression. The word is not encased in excess meaning, it is allowed to speak for itself. Thus the descriptions of it being clear, being legible and so on.

2) Max Miedinger with Edward Hoffman at Haas’ design company designed the font. Originally called Die Neue Haas Grotesk, it came from Switzerland. A company Linotype adopted the font and reworked it, and then Stemple renamed it to Helvetica, derrived from the Greek Words for Swiss.

3) Michael Bierut: It's The Real Thing. Period. Coke. Period. Any Questions? Of Course Not.



Mike Parker: When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. I mean you can't imagine anything moving; it is so firm. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. It's... oh, it's brilliant when it's done well.



Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. And that perfect balance sort of is saying to us - well it's not sort of, it *is* saying to us - "don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom... all those problem aren't going to spill over, they'll be contained. And in fact, maybe they don't exist."

4) Erik Spiekermann: Most people who use Helvetica, use it because it's ubiquitous. It's like going to McDonald's instead of thinking about food. Because it's there, it's on every street corner, so let's eat crap because it's on the corner.

5) I personally am impartial. It is a font that is good at what it does and excels at accomplishing the job it was created to do. It is extremely overused and any graphic designer or type designer who can achieve the same effect that Helvetica created in the graphic designing world should be commended, because ultimately it has now become THE font to use for virtually anyone and has achieved monumental success. Things like that don’t happen for no reason. But the whole point of a Graphic Designer is to create unique designs, and Helvetica is clearly no longer unique, thus anyone who uses it is taking the easy way out. I would not personally use Helvetica myself, especially since I do not have access to it anyway, but I do not discriminate against people who do choose to use it.

Crazy Fehris Wheel - Rebranding the Tech Wing


Stuffed Animal-TN


Signage-TN


Helvetica - by JS

1. Describe Helvetica – what are some core visual characteristics of the font?


Some core visual characteristics of Helvetica are that it’s simple, have smooth and clean lines, and efficient (can be used in A LOT of places, e.g., street signs, commercial use, used by the U.S government).

2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?

In 1957, Max Miedinger and Eduard Hoffmann created Helvetica in Switzerland. The initial name for this font was Neue Haas Grotesk, but its name changed to Helvetica, from Helvetia which is the Latin name for Swiss. The font went international in 1961.

What I think is different about Helvetica is that it is very neutral and seems to be designed to NOT stand out. -_- It is so boring-looking that when people read something in Helvetica, they don’t notice the style of the font but they quickly see what the words mean and the message is quickly delievered. It also goes with anything, anywhere.

3. Choose one of the people in the film who supported helvetica, explain his/her argument.

Michael C. Place supported Helvetica by saying that it is a “Beautiful font,” He enjoys using it in different ways when working on projects. He said, “It’s simple and plain but can be used in many different ways.”

4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.

Erik Spiekermann stated, “Like air, it’s just there,” to explain how Helvetica is overly used. He commented that the spacing in the font isn’t good, for example, the word ‘unnoticed’. He noted that Helvetica has become a default font and that it’s too plain. He also commented that there are many fonts out there that are better than Helvetica.

5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.

I don’t have much of an opinion about fonts but I agree with Spiekermann about how the font is really boring and plain. I like very neutral and modern looking designs so I like Helvetica. And I think that using a neutral and clean-cut font like Helvetica is a really good idea in commercial use because the font is very ‘normal’ and not too girly, childish, or antique-looking.

Wednesday, January 20, 2010

Helvetica SP

1. Describe Helvetica – what are some core visual characteristics of the font?

Helvetica is a neutral font that is clear and easy to read. The letters have a straight cut at the ends and are thick in the middle.

2. Provide a brief history of the typeface. What was so different about Helvetica from other
typefaces?
Helvetica was created in Switzerland by a man named Max Mierdinger in 1957. The original name of the typeface was Die Neue Haas Grotesk. Helvetica’s strokes are typically cut either horizontally or vertically which is a clear distinction from other fonts and what’s makes Helvetica different.

3. Choose one of the people in the film who supported helvetica, explain his/her argument.
Dimitri likes Helvetica because it can make anything look good just by using it.

4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.
Erik doesn’t like Helvetica because all the letters looked the same.

5.Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.
Prior to watching the film I though that Helvetica was just a font and now that I have watched the film I still feel the same way. I think that although Helvetica is a good, clear, easy to read font, it is overused and plain.

Helvetica- T.H

Helvetica
1. Describe Helvetica – what are some core visual characteristics of the font?
Helvetica is simple and clean with straight horizontal edge cuts.
2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?
Helvetica was made in Switzerland 1957 by a man name Max Miedinger with Eduard Hoffman. It used to be called Neue Haas Grostesk (Latin), but changed later to Helvetica.
3. Choose one of the people in the film who supported helvetica, explain his/her argument.

This one man said that Helvetica was very clean and neat. It is simple and easy to read. And although it doesn’t stand out as much, it can still capture ones attention.

4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.

A man said that Helvetica was boring, and has no rhythm or contrast.He also said that Helvetic is too close to eachother and needs some more white space between them.

5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.

I think Helvetica is plain and boring too, but for some reason I still find it pretty nice. Helvetica doesn’t excite me but it did catch my attention. It catches my attention because I think the letters has somewhat a fresh or new look to it, because of how clean it is. I like Helvetica and would use it because I find it very neat and easy to read with.

Stuffed Animal - JH


Astrobear! (Revised and Legal!)

Humiliating Pattern - AS














This would be perfect as my bedroom wallpaper!

Viking Logo - JH




Stuffed Animal Monster (front and back) DS


argh..

Fabric Doll Design- Turtle


Monday, January 18, 2010

Stuffed Animal - AS



This was originally concept art for the 2-month animation project, but I think it also works well as a cute stuffed animal.

WCI logo - AS


Moooseeyyyy

                            FRONT
                           BACK

-LE

Helvetica questions DS

Helvetica
1.Describe Helvetica – what are some core visual characteristics of the font?

-It is very neutral
-it’s THICK IN THE middle
-it is narrow in the T and in the F
-the lower case “a” looks like it has a droplet in it
-square looking “S”
-plain and simple


2. provide a history of the typeface.What was so different about Helvetica from other typefaces?


-Helvetica was made in 1957 by Max Miedinger
-it was developed in Switzerland
-Helvetica originally came from the Latin word for Switzerland which is Helvetia
-the original title for the font was die neue haas grotesk
         Helvetica is different from other typefaces because it initially doesn’t convey any emotions to it. It is referred as to most people a neutral font that is plain and basic but also has a lot of detail in it at the same time.



3.Choose one of the people in the film, who supported Helvetica, explain his/her argument.

The one guy that kept saying coke period (Michal bay ruth). His argument is that Helvetica is like a refreshing drink and those fonts from the fifties aren’t refreshing at all. He thinks that Helvetica is so straight foreword and to the point hence the period.



4. Choose one of the people in the film who dislike Helvetica, explain his/her argument.


The laughing woman’s argument for not liking Helvetica is that she thinks that it is the font of the Iraq war.



5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.


I think that Helvetica is not really that impressive. I think that it does hold some importance in the way that it is so popular and that so many organizations and corporations use the font for their advertizing. It really is a neutral font however there is more neutral fonts that can be found than Helvetica such as the font that I am using (Trebuchet MS). In short helvettica is just like any other font.

Helvetica Questions--MT

1. Describe Helvetica – what are some core visual characteristics of the font?
At the end of every letter there is a straight cut. For example a, c and e. It’s clear , easy to read and it’s not on an angle.
2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?
Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffman in Switzerland. It was originally named “Die Neue Haas Grotesque”
3. Choose one of the people in the film who supported helvetica, explain his/her argument.
It’s classic and understandable and works well with all types of advertisements plus it’s neutral.
4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.
It’s overly used and boring. It’s fat in the middle and dumpy. “Do not read me eal bore da sheet out of yah”.
5.Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.
If you are that passionate about a font you need to get a life!

Obama Stencil - KM


Helvetica - KM

1. Describe Helvetica – what are some core visual characteristics of the font? Helvetica is a sans-serif font that is very clean. A special characteristic of Helvetica is the horizontal cut-off on the lower case e’s and g’s. Helvetica also has the little twirl on the bottom right of a lower case a or and upper-case R.

2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces? Helvetica was developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry. In the late 1950s, the European design world saw a revival of sans-serif typefaces such as Akzidenz Grotesk. Haas' director Hoffmann commissioned Miedinger, a former employee and freelance designer, to draw an updated sans-serif typeface to add to their line. The result was called Neue Haas Grotesk, but its name was later changed to Helvetica. The name came from the Latin word for Switzerland Helvetia.

3. Choose one of the people in the film who supported Helvetica, explain his/her argument. Helvetica is neutral and efficient and can be used for almost anything. It’s a clean font that gets the point across. Jonathan Hoefler believes Helvetica is really open to interpretation and therefore can be used in many different situations.  Since Helvetica can be interpreted in so many different ways, it is a very versatile font. The versatility of Helvetica is the reason it is seen world wide on every stage.

4. Choose one of the people in the film who dislikes Helvetica, explain his/her argument. Erik Spiekermann is a man who is opposed to Helvetica saying it has no rhythm and contrast unlike our handwriting. Helvetica is too tight and needs more white space. Each letter looks the same not making things stand out and its like an army of letters coming at you. Since Helvetica is everywhere he believes its developed a brand like American eagle and you want to use it simply because its Helvetica. Others dislike Helvetica simply because it has become the type of corporate America, and the typeface of the major wars like Vietnam and Iraqi. Some designers don’t want to associate themselves with these wars and therefore disapprove of Helvetica.

5.Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.  I had never really looked into the type face used for essays or posters I just picked one that jumped out to me at the time. After watching the documentary on Helvetica it really broadens your mind as to the potential typefaces out there and what each of them offers. After seeing only the first half of the documentary, I noticed Helvetica everywhere around me. It is truly amazing how a single typeface has engulfed the modern world, and taken over the signs of every street.

Helvetica Questions - BK

1. Describe Helvetica – what are some core visual characteristics of the font?




- The main core visuals I notice when I looked at Helvetica is the rounded appearance it gives to its letters when comparing to another font. When comparing it to Arial font, you notice letters like capital C and R are much more rounded and curve-like. Lower-case letters like a,r, and t have more of a flow to them, not too fancy to be unprofessional but fancy enough to make the letters seem important and not boring.



2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?



- Helvetica was created in 1957 by a man named Max Miedinger along with Eduard Hoffmann. The font was originally called Die Neue Haas Grotesk. It was never planned that the font would become a full range of mechanical typefaces. The font was so appealing at the time because there was nothing else like it, it was unique. In the 60s the font was changed to Helvetica. It was GOING to be changed to Helvetsia, but it was decided it would not be appropriate to name a font after a country.



3. Choose one of the people in the film who supported helvetica, explain his/her argument.



- Wim Crouwel, a Graphic Designer, supported the use of Helvetica. He supported the typeface because he thought it was a big leap from the typeface in the 19th century. He liked it because of the neutralism the font had, he said “The font shouldn’t have a meaning in itself, the meaning is in the content of the text, not the typeface.”



4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.



- Erik Spiekermann is one of the Graphic Designers who was opposed to the Helvetica font. He said that it had no rhythm or contrast. “Each letter looks the same, almost like an army of letters coming at you.” Erik believes that is has become like a famous Brand like American Eagle, and people want to use it JUST because its Helvetica.



5.Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.



- After watching this documentary I feel like I am more aware of different typefaces. I didn’t know there is so many different ways and variations of fonts out there. Fonts like Helvetica don’t really catch or draw my attention, as it is not unique and simply boring, and used too often in the everyday world. Although I don’t normally have a specific taste in certain fonts, so I would not have a problem using this font myself

Bear Design SL


Helvetica - EJ

1. Describe Helvetica – what are some core visual characteristics of the font?


• It is elegant.

• Doesn’t have a gender.

• Can be used anywhere.



2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?

It was bold and made things seem like straight to the point. “Drink Coke. Helvetica.”



3. Choose one of the people in the film who supported helvetica, explain his/her argument.

Matthew Carter – he felt like it was the best thing EVER made. He found it elegant and thought that it could be used anywhere. He liked the cut off part in Helvetica, like in the E and C and A, etc.






4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.

Erik Spiekermann – He felt that Helvetica was overly used; And that there are better fonts out there other than Helvetica.

He sounded a bit jealous to be honest.



5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.

It is freaky how I kind of started to recognize Helvetica everywhere. I agree with Erik and it is most definitely used a little bit too much. I feel like it is too bold. It maybe amazing in the olden days when it was new as it was something different than Arial, but now we have better fonts available. And honestly I do not think I have ever used Helvetica; I guess maybe it did not catch my eye as much as other fonts did.

Friday, January 15, 2010

Helvetica RL

1. Describe Helvetica – what are some core visual characteristics of the font?

1. Helvetica is a very clear and neat font. It is very readable and is found almost everywhere you go. The font is straight forward and neutral. Each letter is very similar to each other in terms of the curve of the letters and spacing.



2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?



2. Helvetica was created in 1957 in Münchenstein, Switzerland. It was Eduard Hoffman’s idea to create a very clear font. It could be used in a wide variety of signage. Helvetica was different from other typefaces because it was great clarity and had no intrinsic meaning. Helvetica strokes were either cut horizontally or vertically.



3. Choose one of the people in the film who supported helvetica, explain his/her argument.

3. Matthew Carter’s opinion was Helvetica was “exactly right”. He wouldn’t know how to change it because it was that perfect. Helvetica was a corporate font and very accountable. Leslie thought Helvetica was a quality font that was excisable. It looked clean, official and efficient. Jonathan and Tobias said Helvetica was everything. It was appealing, clean and organized. Helvetica was the ultimate typeface. It had a feeling of finality, was a part of modern society and a perfect balance.



4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.



4. Erik did not like Helvetica; he thought it needed rhythm and constant. Helvetica was a total nightmare and was a bad taste in font. It needed better spacing sideways and more individuality. All the letters are the same like an army. Erik also said Helvetica didn’t stand out, it was dull and it needed a change. A font should not be perfect but have character.



5.Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.



5. I feel Helvetica is over used around the world. You can see it everywhere you go no matter what country you are in. Many corporations use Helvetica when there are still so many other fonts. Helvetica is very boring and dull. All the letters look similar with little to no change. I think different corporations should use different fonts for more individuality and to make them more unique.

Helvetica Questions-TN

1. Describe Helvetica – what are some core visual characteristics of the font?
It's modern, clear, works for everything, neutral, and clean. It has very good proportions.

2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?
After the war there was a feeling of idealism, they were looking for rational typefaces that could be applied to anything. Helvetica was developed in Munchenstein, Switzerland, by Max Miedinger and Eduard Hoffmann in 1957. They were making grotesque typeface more modern. Originally it was called Die Neue Haas Grotesk, but then they changed the name so they could use it in North America. It was to be called Helvetsia which is the Latin name of Switzerland, but they changed it to Helvetica which meant the Swiss typeface.

3. Choose one of the people in the film who supported Helvetica, explain his/her argument.
Wim Crouwel- The proportions would be really difficult to improve because they are just so good and right.
Leslie Savan- “The government loves it. It’s neutral, smooth, clean, efficient, accountable, and transparent. There is a perfect push and pull of letters.”
Dimitri Bruni- “Even if you're not a good designer, if you use helvetica for a flyer it will still look good.”
Other arguments:
-American Apparel uses it and it seems cheeky, and American Airlines uses it and it looks professional
-It still looks fresh even though it’s been used for over 50 years.
-Not using it is like going to MacDonald’s and not thinking about food…we use it because it’s there.
-It’s clear and readable, straightforward.

4. Choose one of the people in the film who dislike Helvetica, explain his/her argument.


Erik Spiekermann (I think…the one with glasses)- “It’s become a default font. All the letters look the same- it’s like having all people be the same. “
Stefan Sagmeister- “Boring“
David Carson (?)- A good font is simple, clean and powerful. Helvetica is simple clean and boring.

Other arguments:
-Less effective because it’s used so often.
-Because it’s been used so much it has created a myth that it’s better than other fonts, and it seems like there is a need for it to be used.

5.Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.
I like Helvetica. I never noticed that it was used so often. It’s really plain and simple. I like how it can be used for two completely different things and still appeal to customers. I like clean and readable fonts, and that’s what Helvetica is.



Stencil--MT


Helvetica Questions - AG

1. Describe Helvetica – what are some core visual characteristics of the font?

Helvetica is very basic sans-serif typeface, without any rhythm or style, which is appropriate for just about anything, and is commonly used for its blank appearance. Helvetica has the ability to show information, without making any influences by the typeface’s appearance, it is simply readable and fundamental, but it also has a beauty to it. The font is identifiable by it’s horizontal or vertical cuts in the letters, there are no slanted cuts.

2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?

Helvetica was created in 1957 by Swiss type designer Max Miedinger and Eduard Hoffman. The font was originally named Die Neue Haas Grotesk, but was later renamed to appeal more to North Americans. What made Helvetica so different was that it carried no inner meaning, and simply conveyed the content of the text, and nothing more. This meant that it was great for every day signage.

3. Choose one of the people in the film who supported Helvetica, explain his/her argument.

Wim Crouwel explained in the film, said that “Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved.” Wim is saying that because of the font’s extremely neutral characteristics, it became loved by graphic designers. Having a neutral font is useful, when you want to show text, which says something, but don’t want the content of that text to be influenced by the typeface it is written in. This is important in signage, because the sign simply wants to inform readers of something, and nothing more.

4. Choose one of the people in the film who dislikes Helvetica, explain his/her argument.

Erik Spiekermann is opposed to Helvetica because it “has no rhythm”, there isn’t enough white space. The letters are too close together and it looks cluttered and emotionless; which he personally doesn’t like to see in a typeface.

5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.

My position on Helvetica is more of a “meh.” than anything else. I wouldn’t say that I have negative or positive feelings towards the font, although I have rarely used it myself, I wouldn’t have any problem using it in the future; although it isn’t available to me often (or so it seems), as most of my life I’ve been running off of Windows based systems, and use common fonts such as Arial, Verdana, Georgian or other fonts. I see no problem with Helvetica’s overuse on things such as signs to packaging, and anything else. It's just a font.

Helvetica

Helvetica

1.Describe Helvetica – what are some core visual characteristics of the
font?
Fits together tightly, smooth, clean, efficient, official, not fancy, doesn’t ‘pop’ off of the page, sans serif.


2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?

Made in 1957, in Munchenstein, Switzerland by Max Miedinger. The font was formerly called Die Neue Haas Grotesk but changed to Helvetica to better sell in America. Neutral, no meaning in it’s self, just in the words themselves.

3. Choose one of the people in the film who supported Helvetica, explain his/her argument.

Proportions are just right, wouldn’t be able to improve the font. It makes you feel like all your problems melt away/don’t exist when your stressed.

4. Choose one of the people in the film who dislikes Helvetica, explain his/her argument.

Erik S. Overused and unnoticed doesn’t have good spacing, it’s a default and you can’t get rid of it. The spacing needs to be perfect to make it look normal. Not unique.

5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.

Kinda pretty.Smooth, goes with anything and everything. I’m glad that Times
New Roman is not in the place of Helvetica.

helvetica - AS

When you look at Helvetica, you’ll notice it looks quite familiar, normal, ordinary, and even possibly boring. If you take a closer look, you’ll see that all the straight lines in the lower case letters are never diagonal; they’re either exactly vertical or horizontal. Notice how this technique is used on the lower case c to unify the circular shape.






No this is not the CC logo, and these are not the same fonts. The Arial font is on the left, and Helvetica font is on the right. Notice how the tips of Helvetica’s C are parallel to each other, and Arial’s are not. This makes Helvetica appear to be more round (a more complete circle) than Arial.








The non-diagonal tips in Helvetica become dreadfully obvious in the letter T. The Arial one reminds me of a sailboat, and the Helvetica one reminds me of an exhaust pipe. Perhaps we can associate exhaust pipes with social democracy and capitalism and therefore conclude that Helvetica represents the downfall of humanity. There are many major companies that use Helvetica in their logos and designs. Doing so makes them seem more accessible, friendly, and professional; the way they want to be seen. Ever since then, some new fonts have emerged; particularly Arial and Calibri. But Helvetica remains on top.

As you can imagine, there is very little difference between Helvetica and its sans-serif competitors, so this giant sense of conformity becomes prevalent in everyday society. Personalisation and identity diminish as readability and professionalism (in other words, boringness) rises. So why are the major corporations okay with being seen as a singular identity? Perhaps they aren’t even aware that they’re contributing to the ‘establishment’ mindset that we all have about them. One wise (laughing maniac) lady once said, “Helvetica is the font of the Iraqi war”. Clearly, she has a point. While it’s hard to apply mental baggage to such a generic font, the fact that it’s used everywhere makes it lose its meaning and thus opens itself to self-interpretation. To her, it meant violence, oppression, and deception. To another thoughtful designer, it meant “I’m BORING, don’t read me!”.

But on the other hand, the generic aspect of Helvetica is also its greatest advantage. It is said that it has almost a perfect balance between push and pull in its letters. Perhaps it has achieved perfection; after all, nothing becomes popular without reason.

But now it’s time to take a first person perspective on the matter and tell you my true opinion of it. When I use a font, I want something that matches the aesthetic of the overall design. Many would say that Helvetica works for everything, but that’s just another way of saying it works for absolutely nothing. In graphic design, defaults just shouldn’t exist. Now the problem with not using a generic font is that it’s too easy to find a font that’s too expressive. Not that being expressive is a bad thing; it’s just that I’ve seen too many cheesy Christmas cards that use handwritten fonts as if we can actually read them.
- AS

Thursday, January 7, 2010