Sunday, September 13, 2009

Elements and Principles

Elements and Principles of Design Exercises (2 weeks)
Each assignment is worth 10 marks.
Carry out the following exercises in any order. Finish 2-3 exercises per day. 8”x8” 300dpi
If you are unfamiliar with the elements and principles, look up definitions on the internet prior to proceeding.
1.Line – use lines to convey the following: speed, frustration, calm, depth,
2.Shape – use 3 shapes (no more) to create a self portrait
3.Colour – use colour to create the following moods: happiness, depression, anger, lust. Create colour swatches that could be classified as: analogous, monotone, split complimentary. Label each.
4.Space – Arrange collage elements on a page to emphasise absent space.
5.Texture – create, photograph, illustrate, or collage 5 textures: smooth, rough, hairy, gravelly, wet.
6.Shade – Integrate 12 different shades of grey into a composition.
7.Volume – using your name as the basis, create either implied or actual volume.

8.Rhythm – Create a graphic representation of a song using only basic geometric shapes.
9.Pattern – create a repeated pattern that is arranged symmetrically, radially, or dynamically
10.Emphasis – arrange 4-5 objects on a page to emphasise one particular object.
11.Contrast – create two versions of an object: one that is camouflaged into it's surrounding, and one that jumps out
12.Balance – create a sense of balance using two differently sized objects
13.Movement – lead the viewer's eye in a zigzag pattern across the composition

Tuesday, September 1, 2009

Course Outline

This is an intermediate studio seminar in graphic design. The course includes in-depth explorations of contemporary and historical graphic designs in context, and an emphasis on skill development.

Skills covered will include: typography, layout, illustration, branding, posters, image manipulation and compositing, book and magazine design, package design, print technologies, project management, and special effects.

As the majority of the coursework takes place in class, consistent attendance and work habits are required.

The Curriculum covers the following broad areas within the framework of graphic design:

Communication Technology Fundamentals

Communication Technology Skills

Technology, the Environment, and Society

Professional Practice and Career Opportunities

Blog

Course Content is posted on the class blog. Be sure to check daily. 11graphicdesign.blogspot.com


Units

Units are compact. At least 2 of the finished pieces during the year must have been created for a real client.



Intro

(3 weeks)

Design Principles and Elements, Graphic Design Fundamentals


Image

(5 weeks)

Digital Photography, drawing, illustration, Vector Illustration, Posters


Text

(5 weeks)

Typography terms and identification, Type Design, Layout and book design


Information

(1 week)

Infographics


Society

(4 weeks)

Public Service Announcements, Ethics, Demographics, Adbust


Hands

(2 weeks)

Hand made collage, cutting, assembling, lettering, Zine 1


Summative Part 1

(3 weeks)

Self-Promotion identity kit and portfolio


Print

(2 weeks)

printing technologies, prepress, standards,


Package

(3 weeks)

Graphic design for packaging


Portfolio

(1 week)

5 pieces


Summative Part 2

(4 weeks)

A client

Supplies

Sketchbook (preferably grid) – these will be collected on a biweekly basis

Pencils, white gum erasers, good quality pencil crayons, markers, pens, compass, ruler, glue

Memory Stick Students are required to keep a USB memory stick with at least 1GB for the course. These must be backed up on a weekly basis. Lost memory sticks are not accepted as a reason for missing work.

Optional supplies:

Digital Camera

Tablet

Laptop

inks and watercolours


Mark Breakdown

Exercises 10

Projects 50

Written Work and Tests 10

Summative 30


Copyright

No copyrighted images are to be used in this course. Any work submitted containing copyrighted work will be given an automatic zero and subjected to school plagiarism policy. Creative Commons imagery is permissible provided it is significantly altered to the context. Just do your own work.